5-Hour Workweek Planner for Digital Marketers

The 5-Hour Workweek Planner for Digital Marketers is designed to help you focus only on what drives traffic, builds your list, and makes sales—no busywork, no fake productivity. This model assumes you already have offers or at least a lead magnet. It helps you stop juggling everything except what pays. By condensing your week into five focused hours, you can stop hiding in planning and start getting visible, consistent results.

Hour 1: Strategic Planning + Offer Alignment

Start the week with clarity. Open your calendar and set a clear plan in motion. Decide which product or freebie you will promote, considering your target audience’s needs and your business goals. Focus on this priority, avoiding distractions and staying committed to your objective. For instance, if you’re launching a new e-book, allocate specific days for social media promotions, email marketing, and blog posts to create a buzz around it. By doing so, you’ll ensure a consistent flow of engaging content and maximise your product’s visibility.

• One offer
• One link
• One CTA

Write down the result your content should point to—whether it’s list growth, tripwire sales, or filling a workshop. Without this clarity, your content turns into noise. Next, choose your content theme for the week. Consider what your emails, posts, or blogs need to say to lead people to that offer. Jot down 2–3 angles or ideas that tie directly to the result you’re targeting. This locks in your direction for the rest of the week.

Hour 2: Content Creation That Leads to Clicks

Write one solid, comprehensive piece of content that does the heavy lifting, serving as the cornerstone of your intellectual property. This could be a meticulously crafted whitepaper that exhaustively covers a specific topic, a podcast series featuring expert interviews, or a video course that delves into the intricacies of a particular subject. By investing time and effort into creating such a substantial piece of content, you can establish yourself as a thought leader in your field, showcasing your expertise and providing immense value to your audience. This, in turn, can generate buzz, spark meaningful conversations, and attract like-minded individuals who share your passion.

• A blog post
• An email
• A carousel
• A Reel script

Choose whatever your audience responds to best. Your content should teach one thing, reframe one problem, or showcase one tool that connects naturally to your offer. End with a clear CTA that moves the reader to the next step—whether that is downloading your lead magnet or grabbing your low-ticket product. You don’t need to be everywhere; you just need one piece of content that makes your offer feel like the next logical move.

Hour 3: Repurposing + Distribution

Take your main content and slice it into 3–5 assets that can be repurposed for other platforms, breathing new life into your original material. Consider the following strategies to maximize your content’s reach and impact:

For instance, if you’ve created an in-depth blog post, you could spin off a series of social media posts highlighting key statistics or quotes. Alternatively, transform your blog post into an infographic, showcasing visually appealing data that can be easily shared. Meanwhile, a podcast episode can be transcribed and converted into a long-form article or even a video script.

By slicing your main content into smaller, bite-sized assets, you can cater to different audiences and their preferred modes of consumption. This approach not only saves time but also ensures consistency across various platforms.

• Post a teaser on Instagram or LinkedIn
• Turn a quote into a story or post
• Pull a tip into an email
• Update your pinned post or link in bio

Schedule everything you can. Don’t waste time tweaking for perfection. Just match the message to the format. Distribution isn’t optional—it’s what makes your one piece of content turn into visibility that lasts all week.

Hour 4: Lead Gen + List Growth Activity

Spend this hour doing something that directly builds your list, a crucial step in growing your business and increasing revenue. You could dedicate this time to crafting a compelling email series that showcases your expertise and resonates with potential clients. Alternatively, create valuable content on social media platforms, such as a informative video or a thought-provoking blog post, that entices people to sign up for your list. Maybe use this hour to optimize your website’s landing page, ensuring it seamlessly guides visitors towards subscribing to your list. Whatever you choose, make it count and focus on activities that will yield tangible results.

• Post your lead magnet in a Facebook group
• Answer a question on Quora or Reddit and link to your opt-in
• Collaborate with someone and offer your freebie as a bonus to their audience
• Set up one simple opt-in promotion

You don’t need a new funnel; you need more people seeing the one you already have.

Hour 5: Revenue Action + Offer Visibility

Use your final hour for sales-focused activity, targeting the most valuable tasks that can drive revenue and close deals. This might include allocating time to make follow-up phone calls to potential clients, sending tailored email campaigns to warm leads, or reviewing and refining sales scripts to improve conversion rates. Additionally, use this hour to analyze sales performance metrics, identifying areas for improvement and optimizing strategies to maximize results. By dedicating this hour to sales-focused activity, you can make a tangible impact on your sales pipeline and ultimately, your bottom line.

• Writing a flash sale email
• Bundling two products for a quick offer
• DMing leads who asked for your freebie last week
• Updating your tripwire sales page to match this week’s theme

Revenue doesn’t just happen because you posted. It happens because you ask—clearly, directly, and consistently. Make that ask every week, even if it’s subtle.

This 5-hour system isn’t about hustling harder. It’s about ensuring that each hour of work moves your business forward. You’re not managing a brand; you’re building income. Five hours is enough when every task is focused and every action hits it mark.